TISSUE PAPER INDUSTRY BLOGS

Read our industry-related articles to stay up to date with the latest trends, best practices, and solutions.

When it comes to sustainability, more and more brands are seeking ways to prove their environmental responsibility — not just in their products, but throughout their supply chain. One powerful way to do this is by choosing FSC-certified tissue. But what exactly does “FSC certified” mean, and why does it matter for your brand and your customers?

As global buyers become more conscious of sustainability, eco-friendly packaging for tissue products has become a crucial consideration in procurement. Whether you’re sourcing tissue products for hotels, healthcare facilities, or commercial businesses, understanding the benefits and options for eco-friendly packaging is essential. This article will explore why eco-friendly packaging matters and how it can benefit both your business and the planet.

When it comes to choosing tissue paper for your business, whether it's for hotels, restaurants, healthcare, or retail, understanding the differences between biodegradable, recycled, and virgin tissue paper is crucial. Each type of tissue paper has its own unique benefits and considerations. Let’s break down these options to help you select the one that best aligns with your brand's values and operational needs.

Why Are Lotion-Infused Tissues Gaining Popularity?

In recent years, “lotion-infused” or “moisturizing” tissues have transitioned from a luxury niche to a mainstream product across multiple industries—including hospitality, healthcare, beauty, and retail. These tissues are especially appreciated in regions with dry climates, during cold or allergy seasons, or among consumers with sensitive skin.

But what exactly makes a tissue “lotion-infused”? And why are more businesses, including hotels and beauty salons, willing to pay a premium for it?

Following a period of disruption during the COVID-19 pandemic, the global tissue paper industry has entered a new phase of growth—characterized by regional diversification, product premiumization, and eco-conscious innovation.

From 2025 to 2028, industry analysts expect a compound annual growth rate (CAGR) between 5–6% globally, with higher acceleration in emerging markets and product mix upgrades in mature economies. The market is no longer just driven by volume, but by value, sustainability, and supply chain optimization.

A Turning Point for the Wet Wipes Industry

In recent years, the global movement toward eliminating single-use plastics has gained unprecedented momentum. One of the categories under increasing regulatory scrutiny is plastic-containing wet wipes, which contribute significantly to landfill waste and marine pollution.

From EU directives to local bans in California, the UK, and Southeast Asia, governments are cracking down on wipes made with synthetic fibers such as polyester and polypropylene. As a result, the wet wipes industry is facing a major shift—one that presents both substantial challenges and remarkable opportunities for manufacturers, distributors, and brand owners.

In recent years, cotton tissues—also known as dry wipes or cotton soft towels—have surged in popularity across consumer and commercial sectors alike. While paper tissues remain dominant in volume, cotton tissues are carving out a fast-growing niche thanks to their premium feel, multi-functionality, and alignment with wellness and skincare trends.

So, should your distribution business or product line include cotton tissues alongside traditional paper options? Let's break it down in detail.

As consumers and businesses become increasingly eco-conscious, sustainability in tissue paper products has become a central purchasing factor. One of the most debated questions among manufacturers, distributors, and end users is:

Should we choose bamboo fiber or virgin wood pulp as the preferred raw material for tissue products?

Both materials offer unique advantages in performance, sourcing, and environmental impact—but choosing the right one depends on your target market, usage scenarios, and brand positioning.

This article offers a comprehensive breakdown of both options to help you make informed product development and sourcing decisions.

In recent years, private-label tissue products—those branded under a retailer’s name rather than a manufacturer—have seen explosive growth across global markets. Once perceived as lower-quality, budget alternatives, today’s private-label tissue brands often match or even exceed the performance and design of national brands, while offering greater value and customer loyalty potential.

But what’s really driving this shift? Why are retailers, wholesalers, and even online platforms aggressively investing in their own tissue lines? And how should suppliers and manufacturers adapt?

This article explores the deeper dynamics behind the private-label surge—from market forces to consumer psychology—and offers insights into future opportunities.

The Away-from-Home (AfH) tissue paper sector—covering offices, hotels, airports, restaurants, schools, hospitals, and other commercial spaces—is a major contributor to global paper consumption and waste. Unlike household settings, where individual behavior drives usage, AfH environments often face overconsumption, misuse, and inefficiencies due to high footfall and lack of accountability.

According to industry estimates, AfH accounts for nearly 30–35% of global tissue paper usage, with a significant portion going to waste through over-dispensing, improper storage, poor maintenance, and product mismatch.

This article explores how smarter product choices, technological innovation, and policy-based strategies can help reduce waste—while also saving costs and boosting sustainability credentials for facility managers and operators.

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