Successful OEM & Wholesale Tissue Paper Solutions for Global Clients

Designed to match each client’s brand and market needs.

      Results:

● Helped the client secure multiple annual supply contracts from public institutions.

● Improved satisfaction and retention among their downstream customers.  

● Increased monthly reorder volume by 28%, and successfully expanded into the wet wipes category in Q2.

      Client Testimonial:

"Working with this supplier gave us consistency and confidence, especially in eco product ranges our market now demands."

      Client Profile: 

A regional distributor in Spain supplying cleaning products to schools, hospitals, and office buildings.

      Challenges:

The client previously worked with several suppliers but faced persistent issues:

● Hand towels tore easily and lacked sufficient absorbency, leading to end-user complaints

● Toilet paper roll lengths and ply counts were inconsistent, affecting customer satisfaction

● Products lacked eco-certifications, limiting eligibility for government tenders and sustainability-focused clients

      Our Solution:

1. Reinforced Paper Structure & Consistency Control

● Delivered 2-ply embossed hand towels with reinforced fiber bonding for better durability and water absorbency, designed specifically for high-traffic environments.

● Utilized digital cutting and auto roll-length monitoring systems to ensure every roll of toilet paper met precise specifications, solving complaints about "short rolls".

2. Eco-Certified Product Line for Public Contracts

● Supplied tissue products made from 100% virgin pulp with FSC certification, aligning with institutional sustainability goals.

● Introduced biodegradable packaging options to enhance the client's green product offering and market positioning.

     Challenge 1: The tissue products used were regular retail brands, resulting in high procurement costs

     Solution: Hospitality-grade paper products with tailored specifications to reduce unit cost.

● Supplied a dedicated line of tissue products designed for hotel scenarios, eliminating the markup from retail packaging and distribution.

● Customized sheet weight and dimensions based on room types and occupancy patterns to ensure quality while avoiding over-specification.

● Recommended full-container mixed SKU orders (facial tissues + toilet rolls + paper napkins) to improve procurement efficiency and reduce logistics cost — cutting total annual tissue expenses by 10–20%.

     Challenge 2: The products lacked consistency and brand recognition, weakening the hotel’s professional image.

     Solution: Flexible private-label packaging and unified visual branding for guest room tissues.

● Offered low-MOQ custom packaging services, such as logo-printed tissue boxes, branded paper sleeves, or consistent minimalist designs.

● All packaging followed a coherent visual identity across different usage scenarios (bathroom, desktop, in-room dining), creating a seamless guest experience.

● Customized travel-size lotion facial tissues as guest giveaways.

     Challenge 3: Retail-brand toilet rolls had excessive sheet counts, leading to overuse and waste.

     Solution: Purpose-built toilet roll specifications designed for hotel consumption efficiency.

● Supplied "small-roll large-core" toilet paper, maintaining user comfort while limiting unnecessary roll length to reduce wastage

● For short-stay or standard rooms, we recommended compact rolls (80g–100g) instead of standard oversized retail rolls (typically 150g+), ensuring "one roll per room per stay" usage

● Based on customer usage data, this approach reduced paper consumption and replacement frequency by 15–30%, lowering both material and housekeeping costs

     Project Results：

● Per-room tissue product cost reduced by approximately 18%, resulting in more predictable annual procurement budgeting.

● All guest room tissue products featured visually unified private-label packaging, enhancing brand recognition.

● By replacing oversized retail toilet rolls with compact hotel-specific rolls tailored for short-stay usage, paper consumption per room per day was reduced by approximately 25%, significantly cutting unnecessary waste.

● Successfully launched hotel-branded travel-size lotion facial tissues, included in welcome amenities or placed bedside for guests.

     Client Testimonial:

"We initially worried that custom-branded paper products would increase costs — but it turned out to be more economical while giving our guest rooms a consistent, elevated look.The gift enhanced the “attentive hospitality” perception of the hotel, contributing to an 18% rise in positive guest reviews (based on internal feedback tracking)."

      Client Background:

A regional distributor serving premium beauty salons, nail bars, spas, and skincare clinics in the Middle East. They regularly purchase disposable paper products like facial tissues, wet wipes, cotton tissues, and wipes for cleansing, makeup removal, and spa treatments.

      Key Challenges:

● Generic consumer-grade paper products lacked the softness, absorbency, and performance needed for professional beauty care.

● Most facial tissues and cotton wipes on the market are highly homogenized, with minimal functional differentiation. As a result, the distributor’s end clients can only compete on price, which compresses profit margins.

● Many beauty salons and spas prefer private-label or customized paper products to match their branding. However, the distributor’s previous suppliers only offered standard designs and lacked the flexibility to support small-batch customization.

● End clients required sustainable packaging and green certifications, which previous suppliers could not provide.

      Our Solutions:

● Developed a dedicated line of professional-grade tissues tailored for beauty applications—lint-free, skin-friendly, and highly absorbent.

● L&M introduced a range of specialized products, such as tear-resistant facial towels, plant-extract-infused wet wipes, and ultra-soft lotion cleansing tissues. These products help the distributor break free from price wars and offer higher-margin, value-added alternatives to their salon clients.

● L&M provided a flexible private-label solution with low minimum order quantities, enabling logo printing, branded packaging, and personalized specifications. This allowed the distributor to strengthen relationships with their salon clients and offer more exclusive, brand-aligned product lines.

● L&M offered biodegradable packaging options and supported green certification claims for end-client marketing purposes.

      Results:

● Average gross margins rose by 24%, largely driven by functionally differentiated SKUs such as ultra-soft cleansing tissues and plant-infused wet wipes.

● Sustainable packaging options were adopted by 2 major spa chains integrating the eco-friendly range into their signature treatment kits.

● Repeat purchase rates for tissue products increased by 22% post-launch, with positive client feedback on product quality and branding.

These top-selling items offer reliable performance and bulk supply options tailored to your industry needs.